Episode 9

Redesigning venture capital: Eric Collins on the overlooked founders beating the odds

Published on: 30th April, 2026

Eric Collins co-founded Impact X Capital to back the founders traditional venture capital overlooks. Inspired by the "original investors" in his own life, Eric’s work is driven by his belief that while talent is distributed equally, opportunity is not.

In this episode - our season finale - Eric discusses his move from technology executive to investor and why he sees the racial wealth gap as a problem that can be solved through intentional capital. He reflects on the journey of Impact X portfolio company Marshmallow to unicorn status and shares the logic behind investing in the animated series Iyanu.

You’ll learn:

- Why Impact X invests where other VC firms don't - and the data that backs its strategy

- Why good ideas are distributed equally across populations, but venture capital remains stubbornly concentrated

- How Marshmallow helped bridge the insurance gap for immigrants, reaching a $1.2B valuation in 18 months.

---

*** Help us shape the future of Made For Us! Take our 4-minute listener survey for the chance to win a $25 Amazon Gift Card and get instant access to our curated reading list of every book ever recommended on the show: https://forms.gle/pNyrCooa23oYsaVk7

---

About Eric Collins

Eric Collins is a serial entrepreneur, investor, technology executive, host of award-winning Channel 4 business show, The Money Maker. In 2018 he co-founded Impact X Capital Partners, a UK domiciled VC fund that has closed 2 funds with 49 investments including Europe’s 2nd Black unicorn, insurtech innovator, Marshmallow. In his award-winning book, We Don’t Need Permission: How Black Business Can Change Our World (Penguin), Eric argues investing in Black and underrepresented entrepreneurs is the surest, fastest socio-economic game changer there is.

Follow Eric Collins on LinkedIn: https://www.linkedin.com/in/ericdcollinsba/

Learn more about Impact X: www.impactxcapital.com

Read We Don’t Need Permission: https://www.penguin.co.uk/books/446046/we-dont-need-permission-by-collins-eric/9780552178648

Learn more about the Black Literary Club: https://www.theblackliteraryclub.com/

---

Connect with Made for Us

Season 3 credits:

Creator, producer & host: Tosin Sulaiman

Audio engineering: Justin Orive | Graphic design: Judith Raynault

Social media: Shilton Freeman | Cover art: Valentin Grimoux

All Episodes Previous Episode
Show artwork for Made For Us

About the Podcast

Made For Us
Innovating for inclusion
Made For Us is an award-winning podcast for anyone who’s curious about how to design for inclusivity. An Apple Podcasts Editors' Choice, Made For Us entered Apple's top 10 Design chart this year, reaching #2 in Canada and #3 in the U.S. and Australia.

Join us each week for conversations with founders, designers, product inclusion leaders and other creative minds who are challenging the status quo of how everyday products are designed. Each episode will bring you insights from people who've spent years thinking, perhaps even obsessing, about how to develop products or build companies that are inclusive from the start.

AWARDS

2025 International Women's Podcast Awards:

Runner-up: Moment of Absolute Honesty
Finalist: Moment of Behind-the-Scenes Briliance

2024 Signal Awards:

Bronze winner: Most Inspirational Podcast

2024 International Women's Podcast Awards:

Finalist: Moment of Insight from a Role Model & Moment of Visionary Leadership